Change is about to get real

In collaboration with sustainability consultancy Common Ground, we’ve been commissioned to create the 2025 Impact Report for sustainable fashion brand ARMEDANGELS.

It’s a project that sits firmly at the intersection of strategy, storytelling and design, turning complex sustainability data into something clear, credible and engaging.

The online report brings together ARMEDANGELS’ strategic pillars, Moonshot goals and 2025 performance, alongside detailed insight into materials, processes and supply chain. It’s designed not just to report progress, but to make it understandable and usable, internally and externally.

Alongside the report, we’re developing a short film that introduces ARMEDANGELS’ approach to positive impact. Built around their North Star, to decouple business growth from environmental footprint and social harm, the film combines brand storytelling with footage captured on location across their supply chain, bringing their practices and partnerships to life.

For a brand that has spent nearly two decades challenging the norms of the fashion industry, transparency is not a layer, it’s the foundation. This project is about expressing that with clarity and confidence, showing how values translate into action, and action into measurable progress.

The report will go live in early April. We’ll share more soon…